TheFactory Sportstech Fund I

Investing in the technologies shaping the future of sports, health and performance.

TheFactory Sportstech Fund is a specialized early-stage investment fund focused on technology companies transforming how we train, perform, compete and experience sports.

The fund invests in ambitious founders building scalable technology within sports, health, performance and adjacent markets. We look for strong teams, innovative products and business models with the potential to grow internationally.

Through TheFactory’s startup ecosystem, investor network and experience from early-stage investing, the fund combines access to promising companies with active ownership and long-term support.

“Technology is transforming every part of sports — from performance and participation to health, data and the fan experience.”

A specialized approach to Sportstech

Sportstech is developing into an increasingly broad technology category, spanning software, AI, data, health, performance, equipment and digital experiences.

TheFactory Sportstech Fund was established to capture opportunities emerging at the intersection of these markets.

We invest selectively in companies where technology can create a meaningful competitive advantage and where the underlying opportunity extends beyond a narrow sports market. Many of the most interesting sportstech companies have applications across health, wellness, performance and other large international markets.

Our approach combines early-stage investment with active ownership and access to TheFactory’s broader network of entrepreneurs, investors, industry partners and technology companies.

Fund at a glance

Fund Size / Capital Raised
NOK 2.65 million

Fund Type
Alternative Investment Fund (AIF)

Investment Focus
Early-stage Sportstech

Core Sectors
Sports · Health · Performance · AI & Data

Geography
Norway & Nordics

Portfolio
7 companies

Fund Status
Open / Fundraising

Investment Status
Actively investing

Target Fund Size
NOK 10-15 million